iMedia: Goldfish, we come together

There is so much that goes on in this video i suggest at least three viewings to try and see it all. The high energy and fast beat compliments the 8 bit art style and dramatic use of colors. There is also a lot of nostalgia for the older video gamers in the crowd due to the countless references to a multitude of different video games of all ages. The nostalgia also has excitement with it as well because a lot of these references are well hidden and take a trained eye to spot. For example at 1:38 there is a scene where the band sneaks through an ally in a cardboard box. This happens for only a few seconds and is a reference to Metal Gear Solid, a stealth game where the main character uses the same tactic to sneak through a factory. This box sneaking method became an inside joke for gamers and a form of amusement. There are not only video game references there are references to viral internet videos, angry birds, cartoons, and the entire video plays on the cat fighting the fish idea. So if someone is not a gamer they will still find something in the video which they recognize something the gamer might not recognize and they will have their own experience watching. So not only does it offer a unique experience for the individual watcher it lets the audience discuss after word about what they did and did not see in the video.

As for the video itself more specifically the animation it is a perfect combination of 3d, claymation and 8 bit. The colors are very similar to classic nintendo and sega colors. There is also a dominating color in most of the scenes which fits with the music behind it, darker for when the beat is slower than brighter for when it is a faster beat. There are also time when the animation emulates a certain game or style such as the bowser jump from the end of the first mario game or the speed runs from sonic. This fits into the reference aspect but also keeps the video new enough to keep it interesting.

As for the song it is about a group of friends fighting to save a princess. the lyrics are just like the video, energetic. the main chores "we come together  no matter the weather we gonna love each other till the end of time" is not only sweet it is also motivating showing what people will go through for love.

all in all a great song by a great band with a great video to back it up.